Lead ads allow advertisers to collect information from prospects directly from mobile ads. Instead of sending traffic to a landing page where people manually fill out a form and press submit, they click on the ad, their information (name, email etc) is pre-populated, and they hit submit. All within the Facebook platform
Unbounce is a Canadian software company headquartered in Vancouver, BC. The company produces landing pages for websites, and is the host of the annual Call to Action Conference.